What is SEO?

 SEO stands for Search Engine Optimization and it is the practice of optimizing your web pages to make them reach a high position in the search results of Google or other search engines. It focuses on improving the rankings in the non-paid search results. SEO is important if you want to increase your website traffic, because websites on the first page of Google receive almost 95% of clicks and others are often not noticed.

SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behaviour, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.

How to do SEO

There are two main parts of SEO, Onsite SEO and Offsite SEO.

Onsite SEO refers to activities on a website to improve organic visibility. This means optimising a website and content to improve the accessibility, relevancy and experience for users.

The most common activities:

1. Keyword research

Keyword research is the process of finding keywords (words and phrases that people type into search engines) that you want to rank for in search engines.

2. Technical Auditing

Technical Auditing means to make Sure the website can be crawled and indexed, is correctly geo-targeted, and is free from errors or user experience barriers.

3. Onsite Optimisation

Improving the website structure and content relevancy to prioritise key areas and target relevant search phrases.

4. User Experience

Your content should show expertise, authority and trust. I should also be simple to use and fast. In general, your content must provide the best possible experience to users against the competition

Offsite SEO refers to activities carried outside of a website to improve organic visibility. It focuses on increasing the reputation of your website by gaining links from other authority sites.

The most common activities:

1. Content

Creating amazing and extraordinary content will help to gain links from reputable websites

2. Digital PR

Digital PR like internal newsflow or product placement provides reasons for other websites to talk and link to a website.

3. Outreach & Promotion

Communicating with key journalists, bloggers, influencers or webmasters about a brand, resource, content or PR can help you to earn coverage and links to a website.